After a successful activation at the Cannes Festival of Creativity, Stagwell’s Sport Beach continues to lead the way in merging sports, culture, and technology. The PTTOW Sports Summit took place on December 4th, 2024, where Stagwell unveiled an innovative collaboration with Eastside Golf, an athlete driven lifestyle brand known for redefining the relationship between sports, authenticity, and community. Outside of creating a product, the collaboration focused on telling stories and building connections through a unique experience. An experience that bridges the physical good and an immersive digital experience powered by One of None’s cutting edge technology.

The collaboration launched a limited edition hat that captured Eastside Golf’s distinctive mission. Each hat is embedded with a tappable authentication chip, allowing owners to access the Product Profile, revealing the story behind the collaboration, product details, exclusive content, and providing a memorable experience. This activation reinforced Stagwell’s commitment to helping athlete-driven brands forge deep connections with audiences, showcasing the future of creative, technology-driven brand engagement.

Eastside Golf: eastsidegolf.com

Stagwell: stagwellglobal.com