Founder DeShone Kizer’s first-hand experiences as a sponsored Jordan Brand NFL Quarterback showed him the power of driving demand through scarcity. DK recognized that certain brands can capture more value in resale than through the initial sale of their products. He became fascinated with the idea of giving creators access to secondary markets.
DK connected with his best friend from Notre Dame, Pat Darché, and they began to work through the logistics of this idea. With Pat’s management experience at an enterprise software provider, they structured the foundation for a business aimed at solving the resale problem.
Despite their vision, the pair lacked a technical skillset to build this platform. They decided to consult Pat’s older brother and fellow Domer, Mike Darché, who was working as a senior full-stack engineer. The new trio set out to build a “social media for products” that would merge the physical and digital worlds.
In early 2021, as the first mainstream NFT wave started making headlines, the team realized that tracking provenance was a perfect fit for blockchain technology. Since then, the three founders have taken a deep dive into the world of web3 and assembled a team of partners and advisors with the knowledge and skills required to merge the web2 and web3 worlds.
One of None’s technology and physical infrastructure will enable both Creators and Collectors to capitalize on the lifetime value of scarce and desirable collectibles like never before.
There are no dumb questions! To give you some extra context, we included answers to some of the most frequently asked.