Intelligent products for a connected future
EST. 2020
Our Mission
One of None introduces a groundbreaking approach to brand building, merging the combined experiences of technologists, designers, and professional athletes. Our mission is to revolutionize how products are experienced - seamlessly bridging the physical and digital worlds, while advancing a more circular and connected future.
The Gameplan
We partner with brands that move at the speed of culture - those who see what’s next and want to build deeper, more meaningful connections with their customers. Through our platform, we help them reimagine how products engage, experiences unfold, and communities grow - bridging storytelling, technology, and commerce to create lasting impact.
Thinking about the future
The world isn’t just changing - it’s evolving at an exponential pace.
Consumer behavior is shifting, AI is reshaping business, and data is now the most valuable asset in commerce. The brands that thrive will be those that capture, analyze, and act on consumer data in real-time. Yet for most brands, the moment of transaction remains the last meaningful interaction with their customers. One of None is changing this paradigm.
Our Technology
One of None powers connected products through a cloud-based platform that links physical items to dynamic digital experiences. Every NFC chip we ship is paired with flexible tools - from no-code builders and design studios to engagement analytics and developer APIs - so brands can launch, manage, and scale interactions from the moment of tap. Whether embedded in apparel or attached to packaging, our technology bridges the physical and digital worlds in real time, unlocking ownership, data, and storytelling at the product level.
An External Creative Engine
Engine is our creative services division — built to help brands get the most out of every product release. From concept to campaign, we support teams with product development, content production, loyalty strategy, and launch marketing that’s purpose-built for connected products. Whether you need help crafting the story, designing the experience, or driving demand, Engine plugs in as a flexible extension of your team, combining creative thinking with platform fluency to bring every tap-powered moment to life.
The Power of Collaboration
Collaboration has been at the core of One of None since day one. We built this platform alongside artists, athletes, brands, and builders - and we continue to grow it through shared ideas, co-created experiences, and partner-led innovation. Whether it’s a product drop, a new feature, or a campaign launch, we believe the best outcomes happen when teams work together. That’s why everything we do - from platform access to creative services — is designed to be collaborative, flexible, and built in partnership.
What Does It Mean TO Be One of None
Being "One of None" encapsulates a mindset of unparalleled creativity and innovation, where each product tells a unique story that resonates with its audience on a profound level. It's about transcending the boundaries of conventional production to create something truly exceptional and exclusive.
This approach isn't just about crafting goods; it's about curating experiences and emotions that connect collectors intimately with brands. It's understanding the cultural nuances and trends that shape consumer preferences, and leveraging this insight to create products that are not just desirable but culturally relevant. Being "One of None" is about embracing the ethos of authenticity and individuality, where each creation stands as a testament to the brand's commitment to pushing the boundaries of possibility and redefining the intersection of artistry and commerce.