Last week, a room full of founders, builders, and operators walked into an event and tapped a card.

That moment marked the public debut of Domain’s latest release - and it showed exactly what happens when physical experiences meet intelligent software.

Domain is building a workplace platform that brings AI-powered collaboration into the chat tools people already use. Instead of asking people to log into another dashboard, their AI assistant - Doma - lives directly inside conversations on platforms like Signal, Telegram, and Slack.

Their philosophy is simple: AI that lives where you work.

To launch this new direction, Domain hosted an event. But instead of handing out badges or business cards, every attendee received something different - a connected NFC card powered by One of None.

And that small detail changed the entire flow of the room.

Tap To Enter The Conversation

At check-in, each attendee was given a card with a personalized digital experience that was seamlessly assigned to them on the spot.

When they tapped the card with their phone, it opened a 1:1 conversation with Doma - Domain’s AI collaborator. 

No forms.
No onboarding flows.
No typing a URL.

All it took was a simple “hi” and Doma already knew who they were.

Tap Someone Else’s Card

The real shift happened when people started tapping each other’s cards.

Every card acted as a bridge between two people. Tap someone else's card and a group chat instantly opened between both attendees and Doma.

Suddenly, the room changed.

Strangers were tapping cards across the room.
Phones lit up with new conversations.
And then people turned and started talking face-to-face.

Inside Domain’s platform, the network expanded quickly. Attendees averaged 5.7 taps per card, with a 97.3% tapback rate as people returned to their cards to continue conversations and explore new connections.

What started as a simple entry point quickly became the center of the experience.

During the event:

• Group conversations grew by 150%
•1:1 conversations with Doma grew by 65%
• Total users grew by 63%

The digital layer didn’t replace networking. It promoted it.

Where AI And Connected Products Converge

This partnership also highlights a broader trend in where connected products are heading.

For years, the digital experience behind a QR code or NFC tap has been static.

A landing page.
A signup form.
A piece of content.

But when AI enters the picture, the experience changes completely.

When you can connect the context of a product with the context of its owner, the digital layer becomes dynamic. The experience can evolve in real time.

Instead of showing the same page to every user, AI can generate something unique to the person interacting with the product - their background, their interests, their relationships, and the moment they’re in.

In Domain’s case, the card wasn’t just identifying a person. It was activating an AI collaborator that already understood the context of the room.

That’s what allowed Doma to surface introductions, maintain conversations, and keep relationships alive long after the event ended.

This is the beginning of what we believe will be the next phase of connected products.

Products that don’t just link to digital experiences - products that generate them.

Interested in learning more about (Domain)? Tap in here.