This weekend during CMA Fest, Dasha lit up Broadway with a packed show at Whiskey Bent Saloon. The music was loud, the dance floor stayed full, and for the first time, fans were invited to tap into something entirely new.

One of None partnered with Dasha and her team to launch a connected merch moment built for real fans - Smart Bandanas powered by our chips .

Line Dancing, Live Music & A Connected EXperience

The evening kicked off with line dancing on Broadway before Dasha lit up the stage with a packed set at one of Nashville’s most iconic venues. But this wasn’t your typical show.

Fans received limited-edition smart bandanas as they entered - each embedded with tap-to-engage NFC chips powered by One of None. With a quick tap, fans registered for a digital experience tied to the bandana and were entered for a chance to win a signed guitar from Dasha herself.

As the show wrapped, fans tapped back in to see if their bandana was the lucky one. Taps lit up as the moment hit - and one lucky fan from Arkansas walked away with the prize: an autographed guitar and a memory to last a lifetime

A New Kind of Fan Experience

The bandanas were just the beginning.

Fans who tapped in are now connected to a dynamic digital experience that doesn’t end when the show does. With a single tap, artists can now open direct lines of communication, deliver exclusive content, drop limited merch, and reward fans instantly - all without apps, logins, or friction.

For artists, it’s a no-brainer.
For fans, it’s seamless.
For the industry, it’s the future.

What we built at Dashville is more than a moment - it’s a scalable solution for the next generation of music marketing. Physical merch becomes the entry point to an always-on fan journey. One that drives engagement, loyalty, and data back to the artist.

Whether you’re an independent artist, a label, or a brand investing in music culture - we’re ready to bring this to your next release, tour, or campaign.

If you’re reading this and thinking bigger, let’s talk.

Tap in. Stay close. This is just the start.

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